Tanzania’s Coffee Industry Embarks on a New Journey with Mobile Coffee Cafés

In a groundbreaking move to modernize the coffee industry and empower the youth, Tanzania has launched an innovative Mobile Coffee Cafés initiative. This project, managed by the Tanzania Coffee Board under the Building a Better Tomorrow (BBT) project, was inaugurated during the opening of the Nane Nane International Agricultural Exhibition at the Nzuguni Grounds in Dodoma City.

Prime Minister Kassim Majaliwa, who officiated the launch, lauded the Ministry of Agriculture and the Tanzania Coffee Board for this forward-thinking initiative. The Mobile Coffee Cafés are designed to engage young people in the coffee value chain, allowing them to participate in and benefit from one of Tanzania’s key agricultural sectors. This initiative is not just about job creation; it represents a broader effort to revitalize the coffee industry by making it more accessible and attractive to the younger generation.

The project is part of the BBT initiative, which operates under the Ministry of Agriculture, and aligns with the government’s strategic goals for the agricultural sector. Minister of Agriculture Hussein Bashe highlighted that the Mobile Coffee Cafés are a component of a larger government push to enhance agricultural productivity and sustainability. This includes constructing 10 agricultural centers equipped with 500 tractors and 800 power tillers, which will be available for rent to small-scale farmers. These centers, set to be launched by President Samia Suluhu Hassan, are expected to play a crucial role in modernizing Tanzania’s agriculture.

The introduction of Mobile Coffee Cafés reflects a significant shift towards innovation in agriculture, with a focus on sustainability and youth engagement. The government has set ambitious goals, aiming for a 10 percent growth rate in the agricultural sector by 2030, supported by initiatives like the Mobile Coffee Cafés, which are expected to increase coffee production and improve the livelihoods of those involved in the industry.

This initiative is a beacon of hope for Tanzania’s youth, offering them a tangible pathway to contribute to and benefit from the country’s rich agricultural heritage. As the project unfolds, it is expected to serve as a model for other sectors and regions, illustrating how targeted investments in youth and innovation can drive sustainable economic growth.

The Nane Nane exhibition itself serves as a platform to showcase these and other advancements, running across seven regions and highlighting Tanzania’s commitment to agricultural development. As the Mobile Coffee Cafés hit the road, they symbolize a new era for the coffee industry, one that is inclusive, innovative, and deeply rooted in the future of Tanzania’s youth​​​.