Tanzania Primed for Agricultural Revolution: Communication Paves the Way

Our Reporter

In a world facing a growing population, environmental flux, and uncertain economic landscapes, communication is not just a tool in agriculture – it’s the cornerstone of food security. Access to information, not its absence, is the difference between scarcity and prosperity. – Reginald Mengi

Tanzania, boasting rich agricultural land, a favourable climate, and a dedicated workforce, is on the cusp of an agricultural transformation. The nation’s potential to become a leading agricultural powerhouse is significant, thanks to vast arable land, ideal weather patterns, and a committed agricultural sector. However, according to Reginald Mengi, IPP chairman, unlocking this potential depends heavily on effective communication and strategic implementation of policies like Kilimo Kwanza. He was speaking in Dar es Salaam at his office.

Kilimo Kwanza: A Vision for Transformation

Kilimo Kwanza, translating to “Agriculture First,” is a bold policy initiative launched by the Tanzanian government. This initiative aims to transform the agricultural sector into a vibrant and sustainable cornerstone of the nation’s economy. The policy prioritizes boosting agricultural productivity, guaranteeing food security for Tanzanians, and elevating incomes for rural populations. It emphasizes the need for modern farming techniques, improved access to markets for farmers, and robust support systems.

Communication: The Lifeline

“Effective communication is deeply intertwined with the success of Kilimo Kwanza. Timely and accurate information on weather patterns, potential pest outbreaks, and market fluctuations equips farmers to make informed decisions. Agricultural extension services, facilitated by government agencies and NGOs, play a vital role in disseminating this crucial information<” he says.

According to Mengi, in fertile regions like the Southern Highlands’ plains and the Central Corridor’s expansive savannas, access to information can mean the difference between a successful harvest and crop failure. Modern communication technologies, including mobile phones and internet access, have become indispensable tools. These technologies allow farmers to receive real-time updates, expert advice, and weather forecasts.

The chairman urged all media houses in Tanzania to report agriculture and ensure the agricture story was mainstream news daily.