AGRA Announces Kigali Restaurant Week to Empower Young African Agri-preneurs During BAL 2024

Kigali, Rwanda – May 23, 2024 – In anticipation of the Basketball Africa League (BAL) 2024 finals, AGRA has announced the launch of Kigali Restaurant Week, set to take place from May 27th to June 1st, 2024. This initiative aims to empower young Rwandan agri-preneurs and highlight agriculture’s role as a catalyst for economic growth and job creation.

The event will see select restaurants in Kigali offer specialized menus that prominently feature “Made in Rwanda” products. A significant focus will be on sourcing directly from young Rwandan agri-preneurs, with a goal of procuring 80% of the ingredients from these local businesses.

“Africa boasts a young and energetic population, and with the right resources and support, they can be the engine propelling the continent’s agricultural transformation,” stated Jean-Paul Ndagijimana, AGRA Rwanda Country Director. “Kigali Restaurant Week leverages the excitement surrounding BAL 2024 to create a platform for these young leaders. It will showcase their innovation and dedication and inspire others to explore the vast opportunities within agriculture.”

AGRA is partnering with the Youth in Agribusiness Forum (RYAF) and the Private Sector Federation (PSF) Specialized Cluster to ensure these young agri-preneurs can connect with a broader audience and access valuable market opportunities. A critical aspect of this initiative will be maintaining quality assurance throughout the event.

“Rwanda has a vibrant agricultural sector, and this initiative provides a unique opportunity to connect young Rwandan agri-preneurs to a wider audience,” emphasized Ndagijimana. “By creating a platform for market access, networking, and collaboration, we are laying the groundwork for a more secure and prosperous future for Rwanda’s food system.”

The initiative aims to create fulfilling jobs for youth in the hospitality sector, increase foot traffic in restaurants, and provide an economic boost by showcasing Kigali’s vibrant culinary scene. Celebrating Rwandan cuisine and the city’s unique offerings is expected to attract tourists, encourage local sourcing, and foster community pride.

This initiative aims to empower young Africans and unlock a new era of agricultural innovation and entrepreneurship by harnessing the power of sports, agriculture, and the private sector.