Nairobi, Kenya – March 27th, 2024 – Kenya Breweries Limited (EABL) has unveiled Manyatta Cider, a groundbreaking beverage that celebrates the rich tapestry of African culture with a modern twist. This innovative line of ciders, comprising four distinct flavors, encapsulates the essence of African heritage while appealing to a contemporary audience.
Manyatta Cider, named after the traditional African homestead, offers a diverse range of flavors, each meticulously crafted to tantalize the taste buds and evoke a sense of cultural pride. From the classic pure taste of Manyatta Cider to the invigorating Lemon & Ginger, tropical Mango & Ginger, and refreshing Pineapple & Mint blends, every sip promises a journey through the vibrant landscapes of Africa.
Effie N. Thiong’o, Head of Innovation at EABL, emphasized the company’s commitment to catering to evolving consumer preferences. “Our role is to disrupt and shape the future of celebration,” she stated. “Manyatta Cider embodies this vision by offering a unique fusion of local spices and flavors, presented in a contemporary and joyful manner.”
Thiong’o further elaborated on Manyatta’s mission to serve as more than just a beverage but as a cultural curator, fostering collaborations with African artists, musicians, and food creators to showcase the continent’s richness and diversity.
Faith Nyambura, Marketing & Innovations Manager at EABL, echoed this sentiment, emphasizing the brand’s dedication to promoting African creativity. “Manyatta embodies our belief in the importance of celebrating African culture,” Nyambura affirmed. “Through partnerships with local talents, we aim to provide consumers with not just a drink, but a holistic cultural experience.”
The launch event, titled “Passionate Pages Flavoured by Manyatta,” showcased the synergy between Manyatta Cider and Africa’s burgeoning artistic scene. Partnering with the emerging music group, Vijana BaruBaru, for the release of their EP, the event featured electrifying live performances that underscored the vibrancy and dynamism of African expression.